bet365 Named Official Sportsbook Partner of Indiana Fever
Online sportsbook bet365 was named Official Sportsbook Partner of the Indiana Fever for the 2025 WNBA season as part of a major, high-profile partnership between a worldwide betting operator and a rising-star franchise.
It's part of Fever's new initiative to enhance fan experience through digital integrations and brand partnerships.
The deal will cover the team's entire system, including the Fever mobile app, social media programming, and games on the Fever Radio Network. This agreement will enable bet365, one of our best sports betting sites, to offer increased interactive and immersive experiences to game attendees and viewers in their homes.
The partnership extends the gaming company's American development program. bet365 operates in 13 states following its newest entries into Illinois and Tennessee, both of which are indicative of a distinct intent to target market share within regions while forming key partnerships, a mix between a focus on branding development and fan experience-based moments in professional sports leagues.
bet365 partnership with St. Louis Cardinals
bet365 recently received a boost for its American ambitions in last month's St. Louis Cardinals partnership, a first-ever sportsbook partnership among an MLB team.
It's a multi-year agreement ensuring bet365's market access to implement mobile sports betting throughout Missouri, and among the state's new legislation authorizing professional sports teams to host betting operators through official partnerships.
This partnership provides bet365 with high-profile branding and marketing coverage throughout the Cardinals' media systems, such as radio, Cardinals Insider TV, and the Cardinals' flagship site. In addition, on-broadcast, high-profile signage will be placed throughout Busch Stadium, and bet365 has been given named domination on two in-venue units: the bet365 Bridge seating and the bet365 hospitality deck. Fans will have plenty of opportunities to take advantage of bet365 bonus codes.
The bet365 relationship enables the company to connect directly with fanatics on and around the ground and via digital media and brings a new era of communication into the fan experience.
In bet365's own words, the relationship is a pragmatic entry into a new and increasingly competitive market, and for the Cardinals, a new revenue stream and new digital activation opportunities.
Coates family reportedly considering sale
The owners of bet365 have reportedly been exploring a sale of their iGaming empire in a deal that may be worth up to $12 billion. According to a recent report by The Guardian, talks have been held with Wall Street advisers and American investment banks on various scenarios, including a sale of a majority or minority stake in the company or a possible initial public offering (IPO) on a stock exchange in the future.
Media reports have shown that among alternatives on the agenda is the sale of a stake to private equity funds, following which a public offering may occur. Another possibility is a spin-off of specific assets while retaining family control of the entire business.
