Caitlin Clark Drives Surging WNBA Betting Activity According to Hard Rock Bet

WNBA action has been consistent for Hard Rock Bet, and the handle is building enormously when Clark is suiting up.

Ziv Chen

Last Updated: July 18, 2025 1:03 PM EDT • 2 minute read

Caitlin Clark Drives Surging WNBA Betting Activity According to Hard Rock Bet — Pictured: Indiana Fever guard Caitlin Clark reacts to the crowd. Photo by David Butler II via Imagn Images.

Hard Rock Bet numbers show that Caitlin Clark's WNBA debut has radically altered betting behavior leaguewide. Each of Clark's games creates spikes in betting handle and book volume, and she is the media darling and a catalyst for the betting market.

For the entire 2025 season through mid-July, WNBA action has been consistent for Hard Rock Bet, and the handle is building enormously when Clark is suiting up. She is producing games for the Indiana Fever, responsible for 40% of handle above league average and roughly 29% extra wagering.

Not only does her presence affect betting on single games, but it also translates into season-long futures betting. This would include WNBA MVP and Scoring Title, where she is typically one of the favorites.

These statistics paint an enormous picture of sports betting and show that star power can widen the economics of the entire league and the entertainment business. Clark's scoring, 3-point shooting, and national profile attract betting customers and general fans, helping to create an entirely new betting model for the WNBA.

With prop bets, game totals, and player of the year awards now constructed around her games, Clark's influence has been a headline story of the 2025 WNBA season, creating more fan interest and betting dollars. Clark is on track to be one of the best WNBA players of all time.

2025 WNBA All-Star Weekend

A roster of marquee talent for Friday's events of the WNBA All-Star Weekend, including the Kia WNBA Skills Challenge and STARRY 3-Point Contest, which take place at Gainbridge Fieldhouse in Indianapolis. Events will air on ESPN as part of programming leading up to Saturday's 2025 AT&T WNBA All-Star Game.

However, Clark won't be among them. The guard was injured ahead of the break and announced Thursday she would not participate in the weekend's festivities.

The Skills Challenge features Allisha Gray (Atlanta Dream), Natasha Cloud (New York Liberty), Skylar Diggins (Seattle Storm), Erica Wheeler (Seattle Storm), and Courtney Williams (Minnesota Lynx) going head-to-head. Racing against the clock around an obstacle course, they will challenge various skills, including dribbling, passing, and shooting from multiple zones.

The course will be set up with a 2025 Kia Sorento Hybrid. The top two finishers will advance to the final round.

Clark, the rookie single-season 3-pointer record holder at 122, was set to participate in the STARRY 3-Point Contest. Gray, Washington Mystics' Sonia Citron, Kelsey Plum of the Los Angeles Sparks, and the New York Liberty's Sabrina Ionescu.

The competition uses five shooting stations, which include an "all money ball" rack exclusively and two deep STARRY Range shots worth three points. The two top scorers of round one gain entry into the final.

Written by:
Ziv Chen

Ziv has over two decades of experience in the igaming and sports betting industry, having served in senior marketing and business development positions with both B2C and B2B companies, including Playtech and Microgaming. In 2019, Ziv decided to pursue his passion for writing and became a fulltime industry journalist, covering casino, sports, and gambling business news. He’s specialties include casino games and technology, US state gambling regulation, company performance, as well as gambling affiliates and marketing. As a Pitt graduate, Ziv is a diehard fan of all Pittsburgh sports teams, with the Steelers at the top of the list. In his free time, he enjoys reading crime fiction, biographies (mainly of sports personalities, but not only) and American history. Ziv’s Favorite quote: “We're going to pursue perfection, knowing full well we won't catch it, but we're going to relentlessly chase it," Mike Tomlin, Pittsburgh Steelers Head Coach.