bet365’s Bracket Challenge Back for 2025 Men’s College Basketball Tournament

It's been a couple big days for one of our best sports betting sites.

After announcing its launch in the Tennessee sports betting market, and it's launch in the Illinois sports betting market, online sportsbook operator bet365 kept on rolling with announcements. is also partnering with online gaming provider Incentive Games to bring back the ‘bet365 Bracket Challenge,’ a free-to-play predictor game where players can win up to $10 million just in time for the NCAA Men’s Basketball Tournament. 

The ‘Bracket Challenge’ is a contest for basketball fans to test their knowledge and prediction skills. Last year, bet365 awarded $62,500 each to the two Canadians who won first place and paid out a total of $250,000 to some 5,000 players. It's just another incentive on top of the boosts you can get from our bet365 bonus code: SBRBONUS.

“We’re proud to once again partner with bet365 to bring back this high-energy, high-stakes challenge. This game is more than predictions; it’s about exciting players, driving community engagement, and being part of a monumental sporting event. We are honored to play a role in bet365’s continued success in the US and international markets,” said Incentive Games COO Ahmed Baker. 

The grand prize is $100,000 this year, and the top 5,000 players can all expect some reward. The player who achieves the perfect bracket may score a prize of up to $10 million.

The challenge launched on Sunday and is open to bet365 customers aged 21 and over who reside in the following in the Arizona sports betting, Colorado sports betting, Illinois sports betting, Indiana sports betting, Iowa sports betting, Kentucky sports betting, Louisiana sports betting, New Jersey sports betting, North Carolina sports betting, Ohio sports betting, Pennsylvania sports betting, Tennessee sports betting, and Virginia sports betting markets. 

The challenge can also be entered from Mexico and other jurisdictions.

New FanDuel features

bet365 and Incentive Games are not the only companies unveiling products for March Madness. FanDuel has announced a new tournament feature that lets players combine picks across multiple rounds into a single parlay and a new Bet Back Token that lets players drop a bet if it’s not turning out well. 

“The March tournaments offer a full month of high-stakes college basketball, and while fans’ brackets may be busted after a round or two of tournament games, their bets no longer have to be with the Bet Back Token,” commented Senior Vice President and General Manager of FanDuel Sportsbook, Karol Corcoran. 

The Bet Back Token will be available from March 17, while the new tournament feature will be available from March 16. And you can enjoy those features without ever needing a FanDuel promo code.

Billions in legal wagers

That multiple companies are using March Madness to launch new features and products is no surprise. The American Gaming Association (AGA) has estimated that Americans will legally wager $3.1 billion on college basketball tournaments in 2025, making March Madness the ideal time to try something new and engaging. 

With an estimated $3.1 billion in wagers, a year-on-year rise of $2.7 billion, the AGA SVP of Strategic Communications, Joe Maloney, was very optimistic about this year’s NCAA tournament.

"March Madness is one of the most exciting times in American sports, with fans fired up for both the men’s and women’s NCAA tournaments. As legal wagering expands across the U.S., more fans than ever have the opportunity to bet legally and responsibly,” Maloney said.